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Pantone Color of the Year

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Pantone Color of the Year

Every year designers and artists alike look forward to Pantone’s Color of the Year. The color chosen each year, resonates with trends past and present, with the temperature of our current society, and represents the universal language of color. Colors play an important role in not only in an artist’s life but in our daily lives. We use color to communicate mood, evoke emotion, and express style. Using a color that connects with your viewer may be the difference between a consumer falling in love with your art or walking away from it.

The 2019 Color of the Year is PANTONE 16-1546 Living Coral

“Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity.

Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.”

Color values: RGB 250 114 104 | HEX/HTML FA7268 | CMYK values not available