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If you create and display your art in the woods, does anyone see it? The answer is no. Not without a little word of mouth.
Before you start thinking “Promote my work? No thanks, I’m allergic,” stay with me.
You don’t have to fly an airplane banner in the sky or shout from the rooftops with a megaphone to get the word out.
We recommend simple, authentic ways to champion your designs and turn your FAA shop into a well-oiled machine.
Keep personal and artist profiles separate on social
Life imitates art in more ways than one. This entanglement is a beautiful thing. But it’s a good idea not to mix the two when getting the word out about your shop. Like a classic mullet, it should be art in the front, personal in the back.
For example, a Facebook profile peppered with selfies, cats, and pictures of your food makes it difficult for fans to find, admire and purchase your work.
Put the art you upload to your FAA shop front and center.
Define what your art means with a mission statement
You don’t have to reveal all the ingredients in the secret sauce for people to appreciate the flavor. The same goes for your mission statement.
What gets you up in the morning and keeps you up at night? Why do you create art and for whom do you do it? In one or two sentences tell your fans how you and your art interact with the world.
Engage with supporters. It shows interest
There are many ways to connect with people that invest in your art. Show appreciation authentically through FAA mail, on social media and comments, and even in person. These little interactions can help build your artist-buyer relationships and lead to continued interest in your work.
Share works in progress with your followers
An amuse-bouche prepares the guest for the meal and offers a glimpse into the chef’s approach to the art of cuisine.
Prime your fans’ appetites with a sample of your current project. Yes, before it’s fully baked. Your work in progress offers a peek into your creative process.
It’s also a great reminder, as an artist, that the journey is as just as significant as the destination.
Let followers and fans into your workspace
Whether your workspace resembles Dr. Frankenstein’s dank dungeon, a minimalist setup, or the Parrish mansion at the end of Jumanji, fans love to see where the magic happens.
When you invite people to see your humble, explosive, inspiring workspace, you share the reality of art making.
Try snapping a few photos or even a quick video of your space. The gesture could go a long way.
Use analytics to see who is looking at your work
Left Brain, do you read me? Left Brain. Do. You. Copy?
Analytics may seem scary and complicated like Morse Code or astrophysics, but its uses are invaluable. See your most popular content, best times to post, and sources for how your fanbase found you.